Web Analytics

Web Marketing & Google Analytics Agency

If you’re not studying what you’re doing — what are you doing? Analytics are an essential framework for measurement in the digital space. At Captivate, our team of experts brings decades of experience scrutinizing data. We identify opportunities through intense evaluation, understanding of how to grow your brand.

Campaign Success Attribution

Determine what is driving results and why, helping inform budget decisions and investments in marketing and content creation — allowing you to focus your energy on what’s working.

Expand Winning Strategies

Give yourself the power to see what’s coming and craft a specific marketing and content plan based on assessment and analysis, providing you with advanced thinking and strategy.

Identify Key Areas for Improvement

Ensure there are no holes or mistakes within your marketing strategy, eliminating lesser performers and potential risks while making decisions and repairing issues based on datasets and best practices.

Map Customer Journeys

Understanding how customers interact with your website is a vital pillar for business growth. It provides you with the data to replicate their experience for other users, leading to conversion and revenue.

Data Correlation and Causation

At what interaction point does a user become a customer? Pinpointing this moment provides you with an understanding of what drives results and what brings opportunity.

Solve Problems & Provide Solutions

Stop wondering why things aren’t working and stop guessing how to fix them. Analytics provide actionable information — knowing how to take advantage of that data will separate you from competitors.

Benefits of Web Analytics Tracking

Our Web Marketing Analytics Services

Web Analytics Strategy & Implementation Services

In business, your customers are your biggest asset. This applies to analytics as well. By understanding the goals of your current and potential clients, you can serve their needs directly. Our team leverages tools and techniques that unlock your ability to listen to your customers, helping us design the right approach

Marketing Analytics Strategy, Goal Setting & KPI Definition

The internet is endless, so imagine how difficult it is to analyze it. Fortunately, we know how to navigate the ocean of information. Our team uses the trusted resources of Google Analytics to deliver extensive datasets and optimization recommendations. We create goals and KPIs based on learnings, using a surgical approach to find success.

Web Analytics Setup & Technical Implementation

In media, there is no secret formula. To find real success, a digital strategy must be tailored to your needs. At Captivate, we study your brand and identify what works for you. Our team implements analytics focused on discovering impactful data for growth, utilizing the opportunity to drive results.

Get Actionable Insights with Regular Expert Analysis

So we’ve gathered all this data for you. What’s next? Our team specializes in regularly identifying opportunities from the information. By consistently analyzing results and learnings, we’ll help position your business in the best place to serve your customers while staying ahead of competitors.

Custom Dashboard Creation for On-Demand Reporting

No two businesses or websites are the same, which means all analytics are different. Our team provides custom analytics dashboards for our clients, providing vital information to identify opportunities for strategic growth. Unlike most agencies, we provide fully-custom analytics dashboards with information presented clearly and concisely.

Improve Data Intelligence with a Web Analytics Audit

Are you currently analyzing your online imprint? If so, what are you doing with that information? Our team provides a holistic assessment of your current status, offering immediately actionable items while understanding how to find the most significant opportunities for longterm growth.

Our Approach to Web Analytics Strategy

Gathering data is one thing. Turning that data into actionable intelligence is another. While every client is unique, our analytics agency uses a proven approach that delivers tangible insights to your business.

DISCOVER

We learn what’s most important and impactful to your business and its customers.

STRATEGIZE

Determine how to gain the most value from your company’s digital analytics strategy.

INTEGRATE

Employ the tracking configuration and conversion goals to extract meaningful data.

MEASURE

Track, distill, and analyze vast amounts of data into accessible and actionable insights.

OPTIMIZE

Use analytics intelligence to develop measurable, data-driven marketing strategies.

REFINE

Maintain data integrity, accuracy, and tracking configuration among web properties.

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Web & Google Analytics FAQs

Let’s Talk

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Company Name

Plaza XYZ Street, XYZ City. XYZ

Email Address

yourname@email.com

Phone Number

123-4567-890